Listen us live on Dubai Eye 103.8 as we are getting interviewed on September 6th, Monday at around 9 pm Dubai time or 5 pm (UK, Greenwich Time- GMT +4 hrs). We are going to be interviewed by charismatic host James Piecowye.

Tune into the FM radio 103.8 (if you are in UAE) or listen online live at or you can listen via web radio (will open new window)

If you do have ANY questions to ask while we are on radio please SMS us at 4001.
We had an amazing 45 minute meet up with Jeff Price who was surprisingly down to earth in spite of his accomplishments. Jeff took the time to get to know more about our Suraya Foundation campaign and agreed not only to help us connect with the right people in the radio industry but also help Mohd Shahnawaz, road ambassador of Suraya Foundation to better put out the word of road safety when he goes for an interview in Dubai Nightline on Sept 6th. Bin Sulayem and Wael Al Sayegh were two influential Emiratis he mentioned during the meeting.

All in all the meeting was very refreshing and we were happy to find creative people like Jeff Price in our community who are willing to give their time for betterment of the society.

Jeff Price is very well-connected with media community in UAE and and one of his many highlights is that he has helped to start the first commercial English radio station in UAE. He runs Jeff Price Media FZE where as a Programme Management Consultant he is provides Professional Broadcast Services. He writes a blog on
Got a chance to meet up with Marketing and Communications Manager, Peyman Parham today at RTA headquarters in Al Garhoud.  As I was entering the office there was loud bang and I turned back to look at the crash scene a etisalat can hit Emirates Post van, good topic to start the coversation.

The meeting with Mr Parham was very quick and the objective was to get RTA member to join our Board of Advisors. Mr Parham was in a hurry for a meeting and introduced me to Murali Krishna who is was previously working in Saatchi & Saatchi and now deals with marketing od road safety campaigns in Dubai.

Mr Murali was very impressed with our campaign plan and said "It is very innovative campaign I have come across" and mentioned they have some campaigns coming up very soon.

We look forward to some members of RTA to join our Board of Advisors
Our next project is supposed to a list of road safety rules which will constitute as safe driving. This will be converted to oath so people can read and sign as oath.
We would love recommendations from the Board of Advisors for any changs or additions. The above picture is a rough sketch and would be designed as road sign which can be easily printed as a poster.

For those who are skeptical about oath, oaths have been used to voluntarily get complaint from people as after reading the oath , people sign they comply to "safe driving" rules and comply to their new identity.

Please feel free to comment as on August 12th it will be sent to METAphrenie & we would be EXCITED to work on first project with them.
As we are planning to release a series of graphic ads, it was very essential to get it done by the best design firm to make an impact and create awareness of the problem we are facing.

Today we visited METAphrenie ( design studio in Dubai whose portfolio includes Adidas, Reebok, Jazeera to name a few.

"We have to get creative people in the region together to solve the problem (road safety)" Andrea Dionisio, creative director of METAphrenie told in the meeting today. Suraya Foundation is planning to partner with the reputed design studio

Alexandra Dionisio, Sales & Marketing director of METAphrenie understood the importance of having ads which connected with the audience and advised to focus on real life accounts of accident victims which can emotionally move the viewers than generic ads.

We had great 45 min discussion on the possibilities of working together for making a series of great graphic ads. We look forward to working with METAphrenie.
Had an EXCITING meeting with Media Ipsos today! The people at Media Ipsos are passionate people & were interested on our radio project"Are you reckless?"

Media Ipsos is one of the largest survey based research company in Middle East & the reason we visited them was to plan the radio ad & determine how we would go about MEASURING the effectiveness of our radio PSA.

We met up with the Ipos-ASI team and they got to know our campaign and then discussed about how to proceed to complete the project.

One shocking thing was they had NO government institutions interested in conducting an after market research for their PSA ads.

Measuring results is one of the main difference between our campaign and other road safety campaigns.Thanks to Media Ipsos for providing 40 minutes of their valuable time!
We have released our first project which is titled "What is Killing in Gulf?" on 19th July 2010, birthday of Suraya.

Infographics or information graphics is amalgamation of information and graphics making it easier for people to assimilate and understand the data.

More than 35 hours of work have been put researching and compiling this information and then putting right visuals. Mohd Shahnawaz led the data research team and graphics team was led by Sappho Rodriguez. Please view the infographic and provide us the feedback on facebook.
Here is a great video by RSA proving why money does not matter when it comes to doing creativity and complex functions. Volunteer and non-profit organizations can be a great place for the creative people to unleash their talents.
A road safety survey would be conducted very soon to help assess the safety of the u-turns on E11 and help close them. Nick Burton, Managing Director of I4Research and road safety analysis company based in UK and UAE has been very helpful in providing the logistics and the work. Suraya Foundation strives on prevention methods to save lives. Please support us by joining the foundation and helping spread road safety message amongst your loved ones.

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