"Are You Reckless?" Campaign

“Are You Reckless?” campaign is a series of hard hitting video & radio ads (in English and Hindi) aimed at getting drivers to question their driving habits.  Effective road safety ads are very essential for drivers in the roads to understand the consequences of reckless driving and create peer pressure in long term. We have recently partnered with Murdoch University to make the ads in 2 languages. Above is the video ad and below are the radio ads. If you do want to play the ads contact us.

Radio Ads

                                                                                        English Version Radio Ad

Sponsor our Campaign

You can sponsor this campaign buy either paying for airtime in your local radio station or if you are a radio or student center air them. There are many Sponsor Benefits to be part of this campaign.  Contact us if you are interested.

Your Feedback

Tell us how you felt about our ad by clicking "Like" button on our facebook and providing your testimonial.

Campaign Steps

This radio campaign is actually part of project divided into three sections : -

i, Content - making emotionally compelling content is essential to change attitudes of reckless drivers. After 5 months  looking to record the ad, we partnered with Murdoch University Dubai to complete them in 3 languages.

ii, Spread - best content in the world would be useless if it does not reach majority of people, the most effective way to reach people we found was radio as it is very focused according to demographic groups in Dubai and we want to reach drivers while they were driving.

iii, Measure - how do we know campaign worked? After-market companies (Media Ipsos, AC Nielson) measures the effectiveness of campaign, in addition we are planning to track via social media (facebook, twitter), website traffic and testimonials.

Campaign Goals

There is a lack of effective year round road safety campaigns in the region, we are doing this campaign to provide methodology and highlight the importance of effective campaigns to government and road safety non-profits. A case study will be finally released which would be provided to government and universities. The whole campaign was done to urge government and road safety non-profits in the region to have full year round campaigns and keep track of it. Long term we hope that it will spread awareness and create peer pressure that reckless driving is not normal.

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