Had an EXCITING meeting with Media Ipsos today! The people at Media Ipsos are passionate people & were interested on our radio project"Are you reckless?"

Media Ipsos is one of the largest survey based research company in Middle East & the reason we visited them was to plan the radio ad & determine how we would go about MEASURING the effectiveness of our radio PSA.

We met up with the Ipos-ASI team and they got to know our campaign and then discussed about how to proceed to complete the project.

One shocking thing was they had NO government institutions interested in conducting an after market research for their PSA ads.

Measuring results is one of the main difference between our campaign and other road safety campaigns.Thanks to Media Ipsos for providing 40 minutes of their valuable time!
We have released our first project which is titled "What is Killing in Gulf?" on 19th July 2010, birthday of Suraya.

Infographics or information graphics is amalgamation of information and graphics making it easier for people to assimilate and understand the data.

More than 35 hours of work have been put researching and compiling this information and then putting right visuals. Mohd Shahnawaz led the data research team and graphics team was led by Sappho Rodriguez. Please view the infographic and provide us the feedback on facebook.

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