Got a chance to meet up with Marketing and Communications Manager, Peyman Parham today at RTA headquarters in Al Garhoud.  As I was entering the office there was loud bang and I turned back to look at the crash scene a etisalat can hit Emirates Post van, good topic to start the coversation.

The meeting with Mr Parham was very quick and the objective was to get RTA member to join our Board of Advisors. Mr Parham was in a hurry for a meeting and introduced me to Murali Krishna who is was previously working in Saatchi & Saatchi and now deals with marketing od road safety campaigns in Dubai.

Mr Murali was very impressed with our campaign plan and said "It is very innovative campaign I have come across" and mentioned they have some campaigns coming up very soon.

We look forward to some members of RTA to join our Board of Advisors
Just read the news here that the General Commander of Dubai Police, Dhahi Khalfan Tamim stating
"The Dubai traffic police last year managed to reduce traffic-related deaths to 12.8 per 100,000, from 17.8 in 2008 and 21 in 2007, he said. This year, the target is to reduce the number to 11.8." Didn't the population of UAE reduce in 2009 with the recession here? Did they achieve viable results?

Tamim further added traffic safety will be a priority for the police for the next 10 years, for which they will act under a four-pronged strategy.

i, Correcting common mistakes
ii,Road monitoring
iii, Vehicle monitoring
iv, Public road safety awareness

Wouldn't it be better to put Road safety awareness first? It would have been much easier to change the behaviors of drivers using time tested methods of prevention than deploying police to monitor the maniac drivers.

According to General Tamim, "Statistics have shown that improper driving habits cause 90 per cent of traffic accidents in Dubai, while faulty road engineering contributes to another three per cent"

I do not know the source of this stats but it is enough to create a sense of urgency to start tackling the issue by changing the attitude of the drivers.
Suraya Foundation has officially started to help protect you through prevention...
preventing through spreading messages . Help support the campaign by joining the facebook fanpage group.

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