StepStone Networks is the leading provider of digital and interactive digital platforms serving major institutions in MENA region.  It is a leading communication platform to interact with the youth in an engaging manner, helping Brands, Agencies, Government & NGO’s  to connect, engage, communicate with youth population. Step Stones already has clients like Blackberry, Etisalat, Nokia and RAKBANK.

StepStone has partnered with Suraya foundation to spread road safety messages to the youth population via airing messages in universities. Three of our PSA will be aired and the results would be measured.

Suraya Foundation thanks Roland Touma, the Manager of StepStone for suggesting this initiative and providing the foundation with services valued USD 11,750 . The ads would be shown mainly in Dubai Academic City and American University of Dubai four times a day.

If you have any suggestions on the ideas please contact us.

Did you know 3500 do not return home due to car crashes taking place and many people have their lives affected due to car crashes. Most of us know someone who has been affected by a road crash, either by being injured themselves, or through suffering a bereavement or injury to a family member or friend. This foundation has been formed due to loss of the life of Suraya.

As more and more people in developing countries are coming out of poverty, many can afford to buy cars. Due to lack of proper road design, road safety awareness and road education accidents are on the rise in these countries as a result 90 percent of the world's accidents are in the developing countries. If the trend continues deaths due to car crashes could be fifth major cause of deaths in the world by 2020.

WHO had recognized that the danger car crashes could pose in the future thus launched an initiative on May 11 2011 to spread awareness as much as possible. You can do your part by heading to Decade of Action 2011 - 2020 website and purchasing a tag for you and you friends. Together we can save lives by spreading the message of safe driving!