Ad 1: New Car ( English)
The script has elements which provides the listener the scenario (not wearing seat belts, speed driving, talking on cell etc), the event (crash) and then the regret (regretting while dying). It takes the listener to emotional roller coaster so after listening they would understand the cause and the regret and lead them to logical fact that reckless accidents are a big problem. We are planning to release 3 different versions in each language, we are also looking for a sponsor if they can support with any versions it would be great.
Scenario - Abdullah and Ahmed are two teenage friends trying out new car of Abdullah, Arab or Caucasian voices can be used. The target for this recording would be for youngsters between 20-25, Depending on the radio and the target group, the script would be modified accordingly.
Ahmed: Wow Abdullah! You got a new car!
Abdullah: Hey Ahmed! Want to go for a ride?
Ahmed: Sure!
(Getting in to the car and closing door sound)
(Background sound: no seat belt sound)
Ahmed: Whaaa? Why are you wearing seat belt? Come on be a man!
(Background: Car accelerating)
Ahmed: Only 120 ! Speed up! Let's see if we can reach 250.
(Background: Car accelerating)
Ahmed: WOOOOOOOOOHOOOOOOOOOOOOOO! HEY WATCH OUT!
**Car crash sound** (Try to make it muffled sound like falling in a ditch for radio version)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Abdullah(faint voice - struggling with pain): I hope I can make it out of this... (Note:- the person is in mental and physical pain)
Abdullah(faint voice): I hope Ahmed is fine...
**Heart beat slows down (background)**
Abdullah(faint voice): I wish we would have driven more carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume**
Male Voice: Reckless driving kills 2 people in UAE everyday.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation .
Scenario - Abdullah and Ahmed are two teenage friends trying out new car of Abdullah, Arab or Caucasian voices can be used. The target for this recording would be for youngsters between 20-25, Depending on the radio and the target group, the script would be modified accordingly.
Ahmed: Wow Abdullah! You got a new car!
Abdullah: Hey Ahmed! Want to go for a ride?
Ahmed: Sure!
(Getting in to the car and closing door sound)
(Background sound: no seat belt sound)
Ahmed: Whaaa? Why are you wearing seat belt? Come on be a man!
(Background: Car accelerating)
Ahmed: Only 120 ! Speed up! Let's see if we can reach 250.
(Background: Car accelerating)
Ahmed: WOOOOOOOOOHOOOOOOOOOOOOOO! HEY WATCH OUT!
**Car crash sound** (Try to make it muffled sound like falling in a ditch for radio version)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Abdullah(faint voice - struggling with pain): I hope I can make it out of this... (Note:- the person is in mental and physical pain)
Abdullah(faint voice): I hope Ahmed is fine...
**Heart beat slows down (background)**
Abdullah(faint voice): I wish we would have driven more carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume**
Male Voice: Reckless driving kills 2 people in UAE everyday.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation .
Ad 2: Running Late ( Hindi)
Scenario - Majority of South Asians in the UAE are male working professionals. Most of their family live back in their home country. They tend to keep in touch by calling them on the phone. Using this insight, we decided to create a script in which they can relate to.
**Background sound: "Sound of traffic and honking"**
**Foreground sound: "Sound of telephone ringing"**
Husband: Hello! how are you doing, dear?
Wife: I am fine. It's been long time since you called.
Husband: Yeah I have been busy with work, am driving to work. Am running late. Have to be there in an hour. (sound: accelerating) How are my kids?
Wife: They are here...
Husband: Let me speak to them...
**Car crash sound** (Try to make it muffled sound like falling in a ditch)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Husband (faint voice - pondering): I hope I can make out of this...
Husband (faint voice): Who is going to look after my kids...
**Heart beat slows down (background)**
Husband (faint voice): I wish I would have driven carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume** Male Voice : Reckless Driving kills 35 people everyday in Gulf.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation.
**Background sound: "Sound of traffic and honking"**
**Foreground sound: "Sound of telephone ringing"**
Husband: Hello! how are you doing, dear?
Wife: I am fine. It's been long time since you called.
Husband: Yeah I have been busy with work, am driving to work. Am running late. Have to be there in an hour. (sound: accelerating) How are my kids?
Wife: They are here...
Husband: Let me speak to them...
**Car crash sound** (Try to make it muffled sound like falling in a ditch)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Husband (faint voice - pondering): I hope I can make out of this...
Husband (faint voice): Who is going to look after my kids...
**Heart beat slows down (background)**
Husband (faint voice): I wish I would have driven carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume** Male Voice : Reckless Driving kills 35 people everyday in Gulf.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation.
Ad 3: Rushing Home (Arabic)
Background - Many of the accidents in the UAE occur due to over speeding, not keeping safe distance and reckless driving which can be easily preventable. Emiratis make less than 20% of population but suffer third largest causality when it comes to accidents.
Here is an guy speeding and heading home on the weekend.
**Background: Accelerating sound**
**Foreground sound: "Sound of telephone ringing"**
Man: Hello
Mother: Hello Ahmed. Aren't you coming home today?
Man: I am in Abu Dhabi now Ma and will be in Dubai in an hour Man (speaking to himself): Get the hell out! Why do these guys drive slowly?
Mother: Drive carefully.
Man: OK... Move out of my way...DAMN..
**Car crash sound** (Try to make it muffled sound like falling in a ditch)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Husband (faint voice - pondering): I hope I can make out of this...
Husband (faint voice): I still have so much to do...
**Heart beat slows down (background)**
Husband (faint voice): I wish I would have driven carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume**
Male Voice : Reckless Driving kills 2 people everyday in UAE.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation.
At the moment we need your help in completing this project. We are seeking for someone to produce these ads, along with vocal talent. As well, any radio station within the Gulf who would be gracious enough to donate some airtime to play our ads. If you or someone you know is able to help us with this, please get in touch with us.
Here is an guy speeding and heading home on the weekend.
**Background: Accelerating sound**
**Foreground sound: "Sound of telephone ringing"**
Man: Hello
Mother: Hello Ahmed. Aren't you coming home today?
Man: I am in Abu Dhabi now Ma and will be in Dubai in an hour Man (speaking to himself): Get the hell out! Why do these guys drive slowly?
Mother: Drive carefully.
Man: OK... Move out of my way...DAMN..
**Car crash sound** (Try to make it muffled sound like falling in a ditch)
**Ambulance and police sirens sounds** **Old ambulance siren (low pitch)**
**Heart beating fast background sound**
Husband (faint voice - pondering): I hope I can make out of this...
Husband (faint voice): I still have so much to do...
**Heart beat slows down (background)**
Husband (faint voice): I wish I would have driven carefully...
**Heart stops beating ... Heart monitor tone of a “Flatline” Beeeeeep *decreasing to increasing volume**
Male Voice : Reckless Driving kills 2 people everyday in UAE.
Male Voice: Are you Reckless?
Male Voice: A message from *Sponsor* and Suraya Foundation.
At the moment we need your help in completing this project. We are seeking for someone to produce these ads, along with vocal talent. As well, any radio station within the Gulf who would be gracious enough to donate some airtime to play our ads. If you or someone you know is able to help us with this, please get in touch with us.
