Suraya Foundation was started to spread the message of safe driving via media. Prior to this the foundation, there was a campaign to close the u-turns which killed Suraya. After two years of campaigning, the u-turns were finally closed on June 2012. Thanks to the RAK and UAE authorities for listening to us.
StepStone Networks is the leading provider of digital and interactive digital platforms serving major institutions in MENA region.  It is a leading communication platform to interact with the youth in an engaging manner, helping Brands, Agencies, Government & NGO’s  to connect, engage, communicate with youth population. Step Stones already has clients like Blackberry, Etisalat, Nokia and RAKBANK.

StepStone has partnered with Suraya foundation to spread road safety messages to the youth population via airing messages in universities. Three of our PSA will be aired and the results would be measured.

Suraya Foundation thanks Roland Touma, the Manager of StepStone for suggesting this initiative and providing the foundation with services valued USD 11,750 . The ads would be shown mainly in Dubai Academic City and American University of Dubai four times a day.

If you have any suggestions on the ideas please contact us.
Thanks to Charles Holbert for passing this to us. Great information graphics showing some of the deadliest cars out there which can increase your insurance. irrespective of which ever car you drive, it is important to note, "Safe driving, saves lives".
Did you know 3500 do not return home due to car crashes taking place and many people have their lives affected due to car crashes. Most of us know someone who has been affected by a road crash, either by being injured themselves, or through suffering a bereavement or injury to a family member or friend. This foundation has been formed due to loss of the life of Suraya.

As more and more people in developing countries are coming out of poverty, many can afford to buy cars. Due to lack of proper road design, road safety awareness and road education accidents are on the rise in these countries as a result 90 percent of the world's accidents are in the developing countries. If the trend continues deaths due to car crashes could be fifth major cause of deaths in the world by 2020.

WHO had recognized that the danger car crashes could pose in the future thus launched an initiative on May 11 2011 to spread awareness as much as possible. You can do your part by heading to Decade of Action 2011 - 2020 website and purchasing a tag for you and you friends. Together we can save lives by spreading the message of safe driving!

We have released ads themed "Are You Reckless?"  in English version and will be releasing other two versions very soon. Thanks for Murdoch University for their generous support. Here is the recording of the English ad.
We are now working to take the radio ad to the radio stations in the region.
Murdoch University which is leading university in Dubai sponsored our radio ads which would be in English, Hindi and Arabic. They would also help us in video animation which would help convert from audio to video animation so it can be possibly played in cinemas and online
Cameo Appearance of Heroes
Road Safety awareness can be spread in a FUN way using comics and Rayden Kusumo's second edition comic totally proved it. Rayden's inspiration comes from hundreds of comic artists he is fan of. He has spent more than 15 hours from conception to completion.  You can view his comics at
Spoke at Murdoch University Dubai and the objective was to spread awareness about the road safety and recruit the students for "Are You Reckless?" radio project. The marketing executive of Murdoch university, Mr. Siddiqi was introduced to studio manager and other executives. We are close to forming a deal to create radio ad which we hope to spread via radio stations.
We are about spreading emotionally compelling messages through media and for that reason we have included a new feature where accident victims or their families can state their part of the story to show the consequences of reckless driving.

One feature let's you tell your part of the story and the other feature shows stories of people who have been affected by accident.
We were interviewed on Oct 14th and met the team of DubaiOne AskOne. Here is the video which features METAphrenie and Suraya Foundation.

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