This is an inspiring video created by Junior Chamber of Commerce in Malaysia contributed by Florence Ki.  Belief in being different and belief in the creativity is very important to stand out form the rest. Enjoy the video.

We had an amazing 45 minute meet up with Jeff Price who was surprisingly down to earth in spite of his accomplishments. Jeff took the time to get to know more about our Suraya Foundation campaign and agreed not only to help us connect with the right people in the radio industry but also help Mohd Shahnawaz, road ambassador of Suraya Foundation to better put out the word of road safety when he goes for an interview in Dubai Nightline on Sept 6th. Bin Sulayem and Wael Al Sayegh were two influential Emiratis he mentioned during the meeting.

All in all the meeting was very refreshing and we were happy to find creative people like Jeff Price in our community who are willing to give their time for betterment of the society.

Jeff Price is very well-connected with media community in UAE and and one of his many highlights is that he has helped to start the first commercial English radio station in UAE. He runs Jeff Price Media FZE where as a Programme Management Consultant he is provides Professional Broadcast Services. He writes a blog on
Got a chance to meet up with Marketing and Communications Manager, Peyman Parham today at RTA headquarters in Al Garhoud.  As I was entering the office there was loud bang and I turned back to look at the crash scene a etisalat can hit Emirates Post van, good topic to start the coversation.

The meeting with Mr Parham was very quick and the objective was to get RTA member to join our Board of Advisors. Mr Parham was in a hurry for a meeting and introduced me to Murali Krishna who is was previously working in Saatchi & Saatchi and now deals with marketing od road safety campaigns in Dubai.

Mr Murali was very impressed with our campaign plan and said "It is very innovative campaign I have come across" and mentioned they have some campaigns coming up very soon.

We look forward to some members of RTA to join our Board of Advisors
Our next project is supposed to a list of road safety rules which will constitute as safe driving. This will be converted to oath so people can read and sign as oath.
We would love recommendations from the Board of Advisors for any changs or additions. The above picture is a rough sketch and would be designed as road sign which can be easily printed as a poster.

For those who are skeptical about oath, oaths have been used to voluntarily get complaint from people as after reading the oath , people sign they comply to "safe driving" rules and comply to their new identity.

Please feel free to comment as on August 12th it will be sent to METAphrenie & we would be EXCITED to work on first project with them.
As we are planning to release a series of graphic ads, it was very essential to get it done by the best design firm to make an impact and create awareness of the problem we are facing.

Today we visited METAphrenie ( design studio in Dubai whose portfolio includes Adidas, Reebok, Jazeera to name a few.

"We have to get creative people in the region together to solve the problem (road safety)" Andrea Dionisio, creative director of METAphrenie told in the meeting today. Suraya Foundation is planning to partner with the reputed design studio

Alexandra Dionisio, Sales & Marketing director of METAphrenie understood the importance of having ads which connected with the audience and advised to focus on real life accounts of accident victims which can emotionally move the viewers than generic ads.

We had great 45 min discussion on the possibilities of working together for making a series of great graphic ads. We look forward to working with METAphrenie.

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